Marketing Products Assignment Example | Topics and Well Written Essays - 1000 words - 1

Marketing Products - Assignment Example It would be ensured that the beverages would not be supplied to corporate customers in plastic bottles for environmental issues (MHHE, n.d). The ingredients of the products would be scrutinized by the marketing department and it would be ensured that the product content comply with the national health and safety guidelines. Beverages Description Cola It would be available in basic cola flavor with lesser caffeine and caramel content. It would also include additional content of vitamins, taurine, and niacin (Coca Cola, 2013a). Diet Coke This product will have lesser sugar and caramel content. The prime motive of marketing department would be to offer a sparkling drink with lesser amount of calories that will include additional mineral and vitamins (America’s Greatest Brands, 2013). Bottled Water The water will be purified in special filtration process and additional nutrients and vitamins would be included to deliver fresh taste (America’s Greatest Brands, 2013). Sparkli ng Drinks The sparkling drink would be highly concentrated with additional nutritional requirements to offer a distinctive flavor to the customers (Coca Cola, 2013). (2) Service Component of Fizzy Cola The service component will add value to the product and also enhance the brand personality and features to attract potential customers. Service is an intangible product and consists of additional features and benefits that are relevant to a specific target market (Rao, 2004).The main objective of the company would be to offer beverages in the initial stages and there would be no services offered by the company. However, the research and development team of Fizzy Cola would be the design making of machines and equipments which would have the potentiality of developing high quality beverages. One of the prime objectives would be to develop high quality filtration machinery which would purify the beverages and remove the pesticides. After the company has been able to establish itself in the market it would considers plans of providing services like downloading of free music, nutritional information etc. This would help the company to position itself strongly in the beverage market. (3) Product Mix of Fizzy Cola The product mix also popularly known as product assortment refers to the total number of product lines that a company can offer to its customers. Width: The width of the company pertains to the total number of products lines that a company offers (Suttle, 2013). For example Fizzy Cola would offer beverages in cola and varied other flavors. Hence, the product width of the company is two. Later, advanced technology may permit the company to diversify into other industries and develop further products (Suttle, 2013). Length: The product length pertains to the total number of products in a company’s product mix (Suttle, 2013). In the initial stages the company would be offering beverages in three varied flavors and juices in three basic flavors apple, man go and mixed fruit. The product length for Fizzy Cola would be six. Depth: In the initial stages the company would be offering beverages in three basic flavors and in can sizes of 8oz, 12 oz, 16 oz, and 20 oz. The product depth would be 12 in this case. Consistency: The consistency will pertain to how close the product lines

Teenagers and Drugs Essay Example for Free

Teenagers and Drugs Essay A drug is any substance (with the exception of food and water) which, when taken into the body, alters the body’s function either physically and/or psychologically. Drugs may be legal or illegal and this are described as marijuana, hashish, cocaine (including crack), heroin, hallucinogens, inhalants, and prescription drugs that are not used for medical purposes. Nowadays drugs are everywhere and it’s becoming more and more used. Drugs are common in teens and they take drugs with various reasons: To have fun, to relax, to socialize, and to take risks, to relieve boredom and stress. Friends, parents, older brothers and sisters and the media can also have some influence over a young persons decision to use drugs. The experience that a person has when using drugs will be affected by the: Individual: Mood, physical size, gender, personality, expectations of the drug experience, whether the person has food in his/her stomach and whether other drugs have been taken. Drug: The amount used, how it is used and the strength and purity of the drug. Environment: Whether the person is using it with friends, on their own, in a social setting or at home, at work, before or while driving. Parents know their children best and are therefore in the best position to suggest healthy alternatives to doing drugs. Encouraging children to become involved in sports, clubs, music lessons, community service projects, church, and other after-school activities can keep children and teens active and interested, while building their confidence and interpersonal skills. These activities will also bring youth closer to parents and to other adults and peers who can influence them in positive ways.

Essay --

Immanuel Kant addresses a question often asked in political theory: the relationship between practical political behavior and morality -- how people do behave in politics and how they ought to behave. Observers of political action recognize that political action is often a morally questionable business. Yet many of us, whether involved heavily in political action or not, have a sense that political behavior could and should be better than this. In Appendix 1 of Perpetual Peace, Kant explicates that conflict does not exist between politics and morality, because politics is an application of morality. Objectively, he argues that morality and politics are reconcilable. In this essay, I will argue two potential problems with Kant’s position on the compatibility of moral and politics: his denial of moral importance in emotion and particular situations when an action seems both politically legitimate and yet almost immoral; if by ‘politics’, regarded as a set of princip les of political prudence, and ‘morals’, as a system of laws that bind us unconditionally. In Perpetual Peace, Kant writes, â€Å"all politics must bend the knee before right† (Kant, PP pg. 125). He claims that morals, in the sense of the doctrine of right, should demand more significance in political decisions, or even be the predominant consideration. To emphasize the lack of between morals and politics, Kant cites Matthew 10:16: â€Å"Be ye wise as serpents, and harmless as doves† (Kant, PP pg.116). Wisdom is not sufficient if it is not conducted towards a consistent purpose with an application towards morality. Kant considers the wisdom of the serpent to be used for the betterment of morality. Not only should politics be congruent with morals, but also properly conceived poli... ...metimes it is the mechanisms that keep the political wheels in motion. If politics were absolutely subservient to morality and honesty, it would seem not only rather unrealistic but also undesirable. In the face of this problem, a challenge for Kant would be to defend the practicality and intuitive desirability of ‘honesty is better than any policy’. Kant’s claim in Perpetual Peace supplies an inspiring vision of a just, peaceful and flourishing cosmopolitan world. It is true that morality and justice demand truthfulness, civil obedience and a full suite of basic rights and liberties; however, because human nature and emotion subsists of more than duty to moral law and there exists circumstances that demand lying, civil disobedience such as revolutions and the temporary restriction of rights and liberties, there does exist a conflict between morality and politics.

Captian Veres reactions to Billy Budd in Billy Budd :: Vere Billy Budd Essays

Captian Vere's reactions to Billy Budd in Billy Budd When Captain Vere says â€Å"Struck dead by an angel of God! Yet the angel must hang!† his attitude towards Billy Budd changes from one of paternal concern and personal respect to one in which he has set aside his personal thoughts and feelings for the sake of his nation. Each sentence represents this dichotomy by indicating his sentiment towards Billy. In the first, Billy is â€Å"an angel of God† who has â€Å"struck† Claggart dead, in a righteous manner. In the second sentence, â€Å"the angel must hang,† indicates that no matter Billy’s intentions or nature, his act is a crime against his country. Vere, between Billy’s outburst and his own divided exclamation, acts maniacally, but methodically. He follows procedure for confirming Claggart’s condition, but does not refer to the event in terms of its secular implications. Instead, he calls it the â€Å"divine judgment on Ananias.† His behavior throughout this passage, which extends for only about a page, is frantic and disturbed. He acts as a â€Å"military disciplinarian† towards the disturbed Billy, ordering him to stay in his stateroom, but when the â€Å"prudent surgeon† enters the room, he acts with haste, interrupting his salute. Yet, when the baffled surgeon confirms Vere’s worst fears, he becomes â€Å"motionless, standing absorbed in thought.† He then convulsively compares Billy to the Angel of Death. Here, Vere is beginning to recognize the consequences of this event, and the necessary actions he must take as captain. Captain Vere returns to his intellectual, patriotic nature, as he becomes again the man whose â€Å"settled convictions were as a dike against those invading waters of novel opinion social, political, and otherwise.† Vere is not one given easily to fits of discomfiture or moral dilemma. He believes strongly in the right of his nation and military, and disciplines himself and his men accordingly. Yet, for the first time we are aware of, Vere becomes torn between his father-like love for Billy and his son-like love for his country.

Look both ways

Watt illustrates the internal emotions that the characters have, such as anxiety, suspicion and despair. These recurring, mental Images cause both Merely and Nick, to live life In fear of death. When Nick was diagnosed with cancer, he immediately saw his life flashing past him in the form of a photometer. Watt uses these montages to describe Nick's fear of death and that though he may seem in control on the outside, he is actually feels alone, confused and anxious that his life will end the same way his father's did.His fear of cancer and his assumption that he won't survive his battle with cancer causes him to give up and therefore not live life, since he would die soon anyway. He therefore does not participate In his regular activities such as work and cricket with enthusiasm, and is unable to be happy and live life fully. Merely also struggles with her visions of potential threats everywhere she goes. The vivid images of knife attacks and robbers shooting her cause her to feel ner vous and to live in suspicion of everyone around her.This is evident when Merely becomes anxious when Nick asks her for her phone number, even though they were Intimate the night before. This shows that due to her fear of the worst-case scenario occurring, she struggles to embrace life, take risks and form relationships, which are essential in life. Watt also demonstrates how past experiences of death can have an impact on the individual's perspective of their own life and death. Nick reflects on his father's battle with cancer in fear that he too will suffer and not survive.His memories of his father struggling to complete dally activities such as going to the toilet cause Nick to become even more worried, since he is so sure that because his father didn't survive. He wouldn't either. He also doesn't willingly involve himself with Merely in fear that she too will suffer as much as his mum did, when his father was ill. Due to his fear of suffering, Nick gives up and develops negativ e thoughts and feelings towards others and his life.On the contrary, his mother Joan had a positive view and explained that it doesn't matter how life ends, It's how it was. ‘ His mother chose to remember the happy moments In her husband's life and know that though her husband did suffer tremendously, he did enjoy his life and live It fully. These two characters developed opposite attitudes towards the death of their loved one. Watt shows that this is turn affected how they viewed their future. Like Nick, Merely also looks towards the negative side of life.Her tendency to see danger and death wherever she goes is the cause of her negative emotions towards fife and fear of death. She therefore Is unable to take risks, In the fear that the worst- case scenario will occur. This is the reason why she is awkward around Nick. Even though she likes him, she is still fearful that she could get hurt as the result of the relationship. When she explains to Nick that her father's death wa s ‘the natural order of things,' and ‘that it was meant to be,' Watt demonstrates that Merely does not take control of her own life.This Is why Merely Just accepts her fear of death and taking attitude, Merely is unable to live a relaxed life; she is constantly â€Å"looking both ways†. Although the film centers on death, Watt's film is a positive affirmation about life. She maintains a clear message that despite all the negativity in the world, we need to reunite with our loved ones so that we can pursue our fears with renewed hope and optimism. Merely and Nicks connection and strong bond is a clear example of the need for connection and warmth as a result of experiencing similar tragedy and despair.

Description Origins of Inflation Theory

Description Origins of Inflation Theory Inflation theory brings together ideas from quantum physics and particle physics to explore the early moments of the universe, following the big bang. According to inflation theory, the universe was created in an unstable energy state, which forced a rapid expansion of the universe in its early moments. One consequence is that the universe is vastly bigger than anticipated, far larger than the size that we can observe with our telescopes. Another consequence is that this theory predicts some traits- such as the uniform distribution of energy and the flat geometry of spacetime- which was not previously explained within the framework of the big bang theory. Developed in 1980 by particle physicist Alan Guth, inflation theory is today generally considered a widely-accepted component of the big bang theory, even though the central ideas of the big bang theory were well established for years prior to the development of inflation theory. The Origins of Inflation Theory The big bang theory had proven quite successful over the years, especially having been confirmed through the discovery of the cosmic microwave background (CMB) radiation. Despite the great success of the theory to explain most aspects of the universe which we saw, there were three major problems remaining: The homogeneity problem (or, Why was the universe so incredibly uniform just one second after the big bang?; as the question is presented in Endless Universe: Beyond the Big Bang)The flatness problemThe predicted overproduction of magnetic monopoles The big bang model seemed to predict a curved universe in which energy wasnt distributed at all evenly, and in which there were a lot of magnetic monopoles, none of which matched the evidence. Particle physicist Alan Guth first learned of the flatness problem in a 1978 lecture at Cornell University by Robert Dicke. Over the next couple of years, Guth applied concepts from particle physics to the situation and developed an inflation model of the early universe. Guth presented his findings at a January 23, 1980 lecture at the Stanford Linear Accelerator Center. His revolutionary idea was that the principles of quantum physics at the heart of particle physics could be applied to the early moments of the big bang creation. The universe would have been created with a high energy density. Thermodynamics dictate that the density of the universe would have forced it to expand extremely rapidly. For those who are interested in more detail, essentially the universe would have been created in a false vacuum with the Higgs mechanism turned off (or, put another way, the Higgs boson didnt exist). It would have gone through a process of supercooling, seeking out a stable lower-energy state (a true vacuum in which the Higgs mechanism switched on), and it was this supercooling process which drove the inflationary period of rapid expansion. How rapidly? The universe would have doubled in size every 10-35 seconds. Within 10-30 seconds, the universe would have doubled in size 100,000 times, which is more than enough expansion to explain the flatness problem. Even if the universe had curvature when it started, that much expansion would cause it to appear flat today. (Consider that the size of the Earth is large enough that it appears to us to be flat, even though we know that the surface we stand on is the curved outside of a sphere.) Similarly, energy is distributed so evenly because when it started out, we were a very small part of the universe, and that part of the universe expanded so quickly that if there were any major uneven distributions of energy, theyd be too far away for us to perceive. This is a solution to the homogeneity problem. Refining the Theory The problem with the theory, as far as Guth could tell, was that once the inflation began, it would continue forever. There seemed to be no clear shut-off mechanism in place. Also, if space was continually expanding at this rate, then a previous idea about the early universe, presented by Sidney Coleman, wouldnt work. Coleman had predicted that phase transitions in the early universe took place by the creation of tiny bubbles that coalesced together. With inflation in place, the tiny bubbles were moving away from each other too fast to ever coalesce. Fascinated by the prospect, the Russian physicist Andre Linde attacked this problem and realized there was another interpretation which took care of this problem, while on this side of the iron curtain (this was the 1980s, remember) Andreas Albrecht and Paul J. Steinhardt came up with a similar solution. This newer variant of the theory is the one that really gained traction throughout the 1980s and eventually became part of the established big bang theory. Other Names for Inflation Theory Inflation Theory goes by several other names, including: cosmological inflationcosmic inflationinflationold inflation (Guths original 1980 version of the theory)new inflation theory (the name for the version with the bubble problem fixed)slow-roll inflation (the name for the version with the bubble problem fixed) There are also two closely related variants of the theory, chaotic inflation and eternal inflation, which have some minor distinctions. In these theories, the inflation mechanism didnt just happen once immediately following the big bang, but rather happens over and over in different regions of space all of the time. They posit a rapidly-multiplying number of bubble universes as part of the multiverse. Some physicists point out that these predictions are present in all versions of inflation theory, so dont really consider them distinct theories. Being a quantum theory, there is a field interpretation of inflation theory. In this approach, the driving mechanism is the inflaton field or inflaton particle. Note: While the concept of dark energy in modern cosmological theory also accelerates the expansion of the universe, the mechanisms involved appear to be very different from those involved in inflation theory. One area of interest to cosmologists is the ways in which inflation theory might lead to insights into dark energy, or vice versa.

October Calendar of Famous Inventions and Birthdays

October Calendar of Famous Inventions and Birthdays October marks the first full month of fall and the coming of the Halloween and holiday season, but its the month when many  famous inventors  and scientists were born and a number of great inventions and brands were patented, trademarked, or copyrighted. Whether youre curious about who shares the same October birthday as you or just want to know what happened on this day in history, check out some of the great things that happened in October. Patents, Trademarks, and Copyrights Find out what famous events happened on the October calendar concerning the history of patents, trademarks, or copyrights- from the first episode of the Twilight Zone on October 1, 1959, to the patent for the ballpoint pen in 1888. October 1 1959 - The first episode of Rod Sterlings Twilight Zone was copyright registered. October 2 1963 -  Martin Luther Kings famous I Have A Dream speech was copyright registered. October 3 1950 - The transistor was patented by Shockley, Bardeen, and Brattain. October 4 1949 - The patent for an antibiotic for typhoid was granted to Crooks, Rebstock, Controalis, and Bartz. October 5 1961 - Breakfast at Tiffanys, the movie based on Truman Capotes book, was copyright registered. October 6 1941 - Electric photography, now referred to as xerography or photocopying, was patented by Chester Carlson. October 7 1975 -  Patent  Number 3,909,854 was granted to Ysidro M. Martinez for a knee implant prosthesis. October 8 1901 - Domino Sugar was trademark registered. October 9 1855 - Isaac Singer patented his sewing machine. The first functional sewing machine  was invented by Barthelemy Thimonnier in 1830, and he was almost killed by enraged French tailors because they felt threatened by his invention. October 10 1911 -  Henry Ford received a patent for an automobile transmission mechanism. October 11 1841 - A patent for a collapsible tube for use with such items as toothpaste was granted to John Rand. October 12 1972 - Stevie Wonder copyright registered the words and music for You Are the Sunshine of My Life- Wonder registered his first work at age 14 in 1964. October 13 1893 - The melody for Happy Birthday To You was copyright registered. Happy Birthday was originally published as Good Morning To All in a book called Song Stories for the Kindergarten written by Mildred and Patty Hill. October 14 1835 -  Henry Blair received a patent in for an improved corn planter. October 15 1991 - Pizza Hut was trademark registered. October 16 1900 -  Frank Sprague was granted a patent for a multi-control for electric trains. October 17 1961 - Hot Rocks Candy was trademark registered. October 18 1931 - The famous inventor  Thomas Alva Edison died in West Orange, NJ, at age 84. October 19 1953 - Ray Bradburys novel, Fahrenheit 451 was copyright registered. Fahrenheit 451 was based on Bradburys earlier short story called The Fireman and later made into a movie. October 20 1904 - The song Yankee Doodle Boy was copyright registered. October 21 1958 - Tater Tots were trademark registered. October 22 1940 - Julian, Mayer, and Krause received a patent for cortisone, used to treat rheumatoid arthritis, bursitis, adrenal insufficiency, allergies, diseases of connective tissue, and gout. October 23 1877 - A patent for a gas-motor engine was issued to Nicolaus Otto  and Francis and William Crossley. October 24 1836 - Alonzo Phillips patented a friction match.1861 - The first transcontinental telegraph system was completed, making it possible to transmit messages rapidly (by mid-19th-century standards) from coast to coast. October 25 1960 - The musical play Camelot by Loewe and Lerner was copyright registered. October 26 1928 - The novel Peter Pan by James Barrie was copyright registered. October 27 1992 -  Nintendo of America copyright registered the configuration of its hand-held game machine. October 28 1879 - William Lincoln was issued a patent for a lamp. October 29 1955 - Warner Brothers copyright registered the movie A Rebel without a Cause starring James Dean. October 30 1888 - A patent for a ballpoint pen was received by John Loud. October 31 1961 - Patent Number 3,003,667 was granted to Edward Aguado of St. Louis, MO, for an airway for artificial respiration.2,000 B.C. -   The pagans were known to celebrate the last night of their year on All Hallows Eve, which later became known as  Halloween  and was adopted as a trick or treat holiday. October Birthdays: Inventors, Scientists, and Artists Many notable historical figures in the fields of science, arts, and inventions were born in the 10th month of the Gregorian calendar, so read on to find out who shares your October birthday. October 1 1870 - Pieter van Essen was a Dutch artillery officer and the inventor of grape-shot shells.1904 - Otto Frisch was a noted Austrian physicist who worked on the  Manhattan Project  as  part of the team that built the atomic bomb.1916 - Hungarian Tibor Reich was a textile designer who designed a textile for Princess Elizabeths wedding  and was also awarded a Design Centre Award for his photographically based Flamingo printed textile in 1957 during the Awards inaugural year.1931 - Reginald Hall was a noted endocrinologist who  established internationally acclaimed  endocrine units in Newcastle and Cardiff, with special expertise in diseases of the thyroid and pituitary glands. October 2 1832 - Edward Burnett Tylor was an English anthropologist credited with sparking interest in anthropological science in England as a result of his research on primitive people’s mentality,  in particular, animism.1832 -  Julius von Sachs was a  German botanist who  researched nutrition, tropism, and transpiration of water in plant physiology.1852 - William Ramsay was a British chemist who discovered  neon gas.1891 - Henry Van Arsdale Porter invented the fan-shaped backboard used in basketball.1907 -  Alexander Robertus was a  British biochemist who  researched the structure and synthesis of nucleotides, nucleosides, and nucleotide coenzymes, and won the 1957 Nobel Prize for Chemistry.1907 - Lord Todd was a Scottish biochemist whose investigations of the building blocks of heredity earned him the Nobel Prize in Chemistry in 1957.1914 - Jack Parsons was an American rocket scientist. October 3 1803 - John Gorrie invented a cold-air process of  refrigeration.1844 - Patrick Manson is  considered the father of tropical medicine.1854 - William Crawford Gorgas served as the American Surgeon-General and helped cure yellow fever.1904 - Charles Pedersen was a noted British biochemist who won the Nobel Prize in 1987. October 4 1832 - William Griggs invented photo-chromo lithography. October 5 1713 - Denis Diderot was a French encyclopedist who wrote the Dictionnaire Encyclopedique.1864 -  Louis Lumiere  made the first motion picture in 1895,  invented camera equipment for making movies, and created a projector for viewing movies.1882 - Giorgio Abetti was a noted Italian astronomer who researched and wrote about solar physics. October 6 1824 - Henry Chadwick was a baseball pioneer  who developed the first rule book for baseball.1846 -  George Westinghouse  was the inventor and businessman responsible for a commercial alternating current system.1866 -  Reginald Fessenden  was an inventor who broadcast the first program of voice and music.1918 - Abraham Robinson was a noted German mathematician most widely known for the development of non-standard analysis.1940 - John Warnock is a noted American computer scientist best known as the co-founder with Charles Geschke of Adobe Systems Inc. October 7 1903 - Louis S.  B. Leakey was a famous archaeologist and anthropologist who convinced other scientists that Africa was the most significant area to search for evidence of human origins.1927 - R. D. Laing was a famous Scottish psychologist who wrote extensively on mental illness and the experience of psychosis. October 8 1869 -  Frank Duryea  was an inventor who made the first auto built and operated in the U.S.1917 -  Rodney Robert Porter was an  English biochemist who  shared the Nobel Prize for Medicine or Physiology for determining the exact chemical structure of an antibody. October 9 1873 -  Karl Schwarzschild was a  German physicist and astronomer who  is best known for providing the first exact solution to the Einstein field equations of general relativity known as the Schwarzschild solution. October 10 1757 - Erik Acharius was a Swedish botanist called The father of lichenology. October 11 1758 - Wilhelm Olbers discovered the asteroids Pallas and Vesta.1821 -  George Williams was the Englishman who founded the YMCA.1844 - Henry John Heinz founded the prepared-foods company Heinz 57 Varieties.1884 - Friedrich C. R. Bergius was a  German chemist who  derived benzine from brown coal and won the Nobel Prize. October 12 1860 - Elmer Sperry was the inventor of the gyrocompass.1875 -  Aleister Crowley  was a  British occultist who  founded the religion of Thelema.1923 - Jean Nidetch was the  American nutritionist who  invented Weight Watchers. October 13 1769 - Horace H.  Hayden was considered the architect of the American system of  dental  education and the organizer of professional dentistry, who also co-founded the first dental college.1821 -  Rudolf Virchow was a German scientist who is referred to as the Father of Pathology and the founder of the field of Social Medicine.1863 -  Auguste Rateau was a  French mining engineer who  invented the Rateau steam turbine. October 14 1857 -  Elwood Haynes was an auto pioneer who  built one of the earliest American automobiles.1900 - W. Edwards Deming was a noted American scientist.1939 -  Ralph Lauren was the fashion designer who reinvented chaps.1954 - Mordechai Vanunu was a noted Israeli scientist. October 15 1924 - Lee A.  Iacocca is a CEO of Chrysler Corp1937 -  Anthony Hopkins  was a clinical neurologist who served as the  Director of the Research Unit at the Royal College of Physicians since 1988 (until his death in 1997). October 16 1708 - Albrecht von Haller was a  Swiss scientist who focused on  experimental physiology at the Academy of Science.1925 -  Lorraine Sweeney  was a  communications specialist1930 -  John Polkinghorne  was a British Physicist who was a prominent voice in explaining the relationship between religion and science.1979 - Matt Nagle was  born in Massachusetts as a quadriplegic and became the first to use a brain-computer interface to control movement. October 17 1563 - Jodocus Hondius was a Flemish mathematician and cartographer.1806 - Alphonse L.P.P. de Candolle was a Swiss botanist who wrote Gà ©ographie botanique raisonnà ©e to compile large amounts of data from the scientific expeditions taking place at the time.1947 - Charles A. Ingene was a macro-marketing researcher who wrote Mathematical Models of Distribution Channels. October 18 1854 - Solomon A. Andree was a Swedish engineer, balloonist, and Arctic explorer.1859 - Henri Bergson was a French philosopher who studied creative evolution and won the Nobel Prize in 1927.1947 - Luc Journet was a Belgian physician who wrote the Order of Zonnetempel. October 19 1859 - Georg Knorr was a German engineer who created brake system trains.1895 - Lewis Mumford was an American Sociologist who studied urban cities and architecture.1910 - Subrahmanyan Chandrasekhar was an Indian-American astrophysicist who won the Nobel Prize in 1983 for his work on the structural evolution of stars. October 20 1812 - Austin Flint was a 19th-century heart research pioneer.1859 - John Dewey was a philosopher, educational theorist, and writer who emphasized learn by doing in education.1891 - James Chadwick was the English physicist who discovered the neutron.1924 - Kenneth William Gatland was an aerospace scientist who became an expert on spaceflight. October 21 1833 -  Alfred Nobel  was the Swedish scientist who invented the detonator for dynamite and nitroglycerin, after whom the Nobel Prize was named.1839 - Georg von Siemens founded the Deutsche Bank. October 22 1896 - Charles Glenn King was the biochemist who discovered vitamin C1903 - George Beadle was the American biologist who won the Nobel Prize in 1958 for discovering the role of genes in regulating biochemical events within cells.1905 - Karl Jansky was a Czechoslovakian who was the first person to discover cosmic radio emissions in 1932. October 23 1942 - Anita Roddick is the  English cosmetic manufacturer who founded the Body Shop. October 24 1632 -  Antony van Leeuwenhoek  was considered the father of microscopy because of the advances he made in microscope design and use.1953 - Steven Hatfill was an American scientist and a former researcher of biodefense for the U.S. Army Medical Research Institute of Infectious Diseases who was accused (wrongfully) of starting the 2004 anthrax attacks.1908 - John Alwyne Kitching was a British zoologist and famed lecturer on biology at a number of Ivy League schools. October 25 1790 - Robert Stirling was the Scottish inventor responsible for creating the Sterling engine.1811 - Evariste Galois was a French mathematician  who wrote The Theory of G.1877 - Henry Norris Russell was an astronomy who discovered the Hertzsprung-Russell diagram.1929 - Roger John Tayler was a British astrophysicist who wrote a number of textbooks about  stellar structure and evolution, plasma stability,  nucleogenesis, and cosmology.1945 - David Norman Schramm was an  American astrophysicist who was once the leading expert on the Big Bang theory. October 26 1855 - Charles Post invented the breakfast cereal Post Cereals.1917 - Felix the Cat was a famous cartoon cat who first made his debut  on this date. October 27 1811 - Issac Singer created the home sewing machine company Singer, used by everyone from professional designers to stay-at-home moms.1872 - Emily Post was an authority on etiquette.1917 - Oliver Tambo was the co-founder of the African National Congress. October 28 1793 - Eliphalet Remington was the  American gunmaker who invented the Remington rifle.1855 - Ivan V. Mitshurin was a Russian botanist who identified many new types of fruit.1893 - Christopher K. Ingold was an  English chemist who developed the idea of  reaction mechanisms and the electronic structure of organic compounds.1914 - Jonas Salk was the  American medical researcher who invented the polio vaccine.1914 - Richard Lawrence Millington Synge was a British biochemist who won the Nobel Prize in 1952.1967 - John Romero is an  American computer scientist who pioneered First Person Shooters (FPSs) like Doom and Quake in the 1980s. October 29 1656 - Edmond Halley was an English scientist who computer the orbit for Halleys Comet, which is where it got its name. October 30 1880 - Abram F. Ioffe was a Russian physicist who  established research laboratories for radioactivity, superconductivity, and nuclear physics.1928 - Daniel Nathans was an  American scientist who won the 1978 Nobel Prize in Physiology or Medicine for the discovery of restriction enzymes. October 31 1755 - Jean Louis van Aelbroeck was a  Flemish agronomist whose work  led to dispensing with an extended fallow period between crops.1815 - Karl Weierstrass was a Germany mathematician who wrote the theory of functions.1835 - J. F. W. Adolf Ritter von Baeyer was a German chemist who won the  Nobel Prize  in 1905.1847 - Galileo Ferraris was an Italian physicist who invented AC power and the induction motor.1898 - Alfred Sauvy was a  French statistician who wrote Affluence and Population.1935 - Ronald Graham is an American mathematician who pioneered the field of discrete mathematics.

Habitat fragmentation Essays

Habitat fragmentation Essays Habitat fragmentation Essay Habitat fragmentation Essay Three different attacks to understand worsening population : the instance of home ground atomization Introduction The IUCN Red List indicates that over 6000 species of craniates are threatened ( IUCN 2009a ) . The most important factor of endangering species is habitat atomization ( Caughley and Gunn 1996 ; Hanski 1998 ; IUCN 2004 ) , which is defined as an agent of decline in the declining-population paradigm ( Caughley 1994 ) . Although species-specific attacks are employed to turn to the agent of diminution, the more theoretical attack should be developed to supply more efficient direction scheme of endangered species preservation ( Caughley 1994 ) . However, several methods associated with habitat atomization have been developed on classical attacks ( Fischer and Lindenmayer 2007 ) . Therefore, the purpose of this reappraisal is to analyze recent attacks to turn toing population diminution in disconnected landscape and if these attacks have been developed in the manner to understand population diminution. Approach to turn toing population diminution INDIVIDUAL BEHAVIOUR Cardinal to this attack is that loss of nucleus countries, which are often used for single behavior such as forage or genteelness, is the key to an apprehension of the impact of habitat atomization on population. Case survey: Habitat choice of the Iberian Lynx ( Lynx pardinus ) at dispersion phase The Iberian lynx ( Lynx pardinus ) happening in the Iberian Peninsula ( Delibes et al. 2000 ) is a moderate-sized feline and the most threatened feline in the universe ( Nowell and Jackson 1996 ) . One of the major factors of diminution in the population is habitat devastation and atomization ( Rodriguez and Delibes 1992 ) . : Palomares et Al. ( 2000 ) behavior radiotracking research with 42 persons for 14 old ages in the Donana part. Their findings indicate that radio-collared Iberian lynxes at dispersal phase most often use the Mediterranean scrubland, where flora type is more suited for runing and engendering. Palomares et Al. ( 2000 ) found postdispersal persons tend to settle in lower quality home ground compared to habitat at predispersal phase. In decision, it is suggested that the nucleus country for the Iberian lynx might hold already reached transporting capacity, therefore, to keep population, the Mediterranean scrubland should be protected. The major strength and failing of the single behavior attack This paper focuses on persons in a disconnected home ground with the accent on behavior at a critical phase for endurance, where single dispersion behaviour is critical for population kineticss ( Bowler and Benton 2005 ) . The advantage of attack might be elaborate description of the relationship between home ground and species by radiotracking. Based on single behavior, Palomares et Al. ( 2000 ) highlights the importance of a specific flora type. Although this attack is similar to the behaviour-based theoretical account ( Norris 2004 ) , which is based on single behavior scheme with evolutionary theory, the attack on here is non complete plenty to include evolutionary However, the strength of the behaviour-based theoretical account might be able to partly use since both attacks are developed from behavioural ecology. From this point of position, the strength of this single behavior attack is that a plausible premise of population response to habitat atomization can be established based on single behavior, as Norris ( 2004 ) supposes. On the other manus, this attack could be criticized as an deficient method to understand population diminution theoretically owing to complexness. This expostulation is hard to counter, since this attack tends to be species-specific and case-by-case on the land that single behavior is influenced by assorted factors such as fittingness, intra- or interspecies competition, resource handiness, or environment ( Begon et al. 1996 ) . Therefore, the failing of the attack must be trouble in using consequences to other species. METAPOPULATION APPROACH Metapopulation kineticss is frequently considered as a sufficient tool to understand theoretically the impact of habitat atomization ( Hanski 1998 ) . This attack is derived from island biological science, therefore, it is possible to understand the impact of habitat atomization by incorporating a spot construction with well-established little population theory ( Hanski and Gilpin 1997 ) . Case survey: Metapopulation kineticss of the Iberian lynx ( Lynx pardinus ) Gaona et Al. ( 1998 ) characterizes the spacial constellation of Iberian lynx population as the metapopulation construction in the Donana part, and conducts patterning and simulation research of metapopulation kineticss with demographic parametric quantity based on field informations gathered from 1983 to 1992. Harmonizing Gaona et Al. ( 1998 ) , Iberian lynx metapopulation has a beginning and sink construction, and the survival rate of territory-holding grownups in beginnings play a premier function in the metapopulation kineticss. They conclude that increasing transporting capacity in the beginnings and diminishing mortality rate in the sinks are effectual in keeping the population of lynx. The major strength and failing of the metapopulation attack In the instance survey, it is assumed that population diminution of Iberian lynx cased by habitat atomization in the Donana part depends on the balance between beginnings and sinks. In add-on, the metapopulation theoretical account shows several possible determiners of population kineticss. Therefore, it could be argued the metapopulation theoretical account has three strengths to understand population diminution by habitat atomization. First, the theoretical account could heighten theoretical apprehension of the impact on population kineticss at regional degree ( Hanski 1998 ) . Second, conjectural scenarios of population kineticss can be proposed for future direction ( Gaona et al. 1998 ) . Third, metapopulation theoretical account can incorporate the chief two models for research in habitat atomization ; one is species-oriented ( e.g. demographic or familial ) , another is pattern-oriented ( e.g. connectivity or inch consequence ) ( Fischer and Lindenmayer 2007 ) . However, the two cardinal jobs of metapopulation theory for the impact of habitat atomization can be identified. One is an equivocal definition of atomization in metapopulation theory. The term of atomization originally means the procedure of home ground alteration, therefore, it is hard to see that a spacial construction of disconnected landscape is the standards to understand population diminution ( Fahrig 2003 ) . Another is deficient parametric quantities for demographic and environment in the theoretical account due to either oversimplifying of or deficiency of ecological informations and environmental factors ( Harrison and Bruna 1999 ; Bowler and Benton 2005 ) PHYLOGEOGRAPHICAL APPROACH Phylogeography can lend to placing geographic barrier and the impact of scattering on familial fluctuation ( Freeland 2005 ) . Therefore, it assists to understand the impact of habitat atomization on species dispersion and familial diverseness. Case survey: Phylogeography and preservation familial of Jaguars ( Panthera onca ) Although Jaguar one time ranged from south portion of US to Argentina, current scope is restricted from Mexico to south portion of Argentina ( Nowell and Jackson 1996 ) . The population tendency is worsening ( IUCN 2009b ) caused by chiefly habitat atomization ( Nowell and Jackson 1996 ) . Eizirik ( 2001 ) et Al. examines mtDNA control part and microsatellite venue from 44 Jaguars. They point out that panther may hold high cistron flow across their scope, because 22 different haplotypes and the 4 haplotype subgroups do non bespeak a historical-geographical barrier for subspecific distinction. However, their mtDNA and microsatellite analysis shows considerable distinction between subgroups. Eizirik et Al. ( 2001 ) assumes that some dispersion of Jaguar is limited by Amazon River and the Darien Strait, and perchance by the recent geographical barrier. Added to this, they besides find low degree of familial diverseness from mtDNA analysis while high degree of single fluctuation is found from microsatellite loci analysis. Although Eizirik et Al. ( 2001 ) see trying prejudice, they conclude that it is necessary to maintain high cistron flow and familial diverseness for Jaguar preservation. The major strength and failing of the phylogeographical attack The major strength of phylogeography may be supplying penetration of the distribution procedure from persons to population and species. Sing persons, the instance survey reveals that some panthers have a high ability to scatter within the scope, although major geographical barriers exist. This serves as grounds of long-distance dispersion because the survey of long-dispersal has been superficial, even though much research has done for short-distance dispersion ( Waser et al. 2001 ) . In add-on, phylogeography shows familial diverseness, on which dispersal/gene flow has the important impact, at population and species level ( Frankham et al. 2002 ) . Therefore, the phylogeographical attack may be a sufficient tool for understanding the impact of habitat atomization by placing single dispersion and familial diverseness in population and species. However, this attack might non be suited to acknowledge possible indicants of diminution such as high mortality rate in a home ground which are unseeable in familial analysis. Discussion It was observed in old portion of this reappraisal that the three attacks show the different dimensions and the advantages and disadvantages. To compare all of these distinctions is beyond the range of a brief paper. Therefore, the cardinal difference, spacial and temporal graduated table, in the three attacks is focused on here. Sing spacial graduated table, the first attack focuses on single behavior, while metapopulation attack efforts to understand population diminution at regional degree. However, phylogeographical attack allows consideration from single to species degree. Phylogeographical attack is besides able to see the impact of habitat atomization within a wide temporal graduated table. Compared to phylogeographical attack, the temporal graduated table in other two attacks is comparatively little. Having noticed this implicit in distinction, it could travel on to see how they complement each other with their strengths and failings. We shall concentrate on the single behavior attack to analyze how to incorporate attacks. When incorporating it with metapopulation theoretical account, it might non be effectual. The ground is that the theoretical account simplifies single behavior ( Heinz, et Al. 2006 ) , even though the metapopulation theoretical account allows spread outing clip graduated table by imitating scenarios. Namely, the metapopulation theoretical account may cut down the advantage of single behavior attack. On the other manus, uniting with phylogeographical attack has high potency for understanding the impact of habitat atomization on population kineticss. Since phylogeographical attack provides grounds of historical and current scattering, integrated attack can maximise the ecological information of species by comparing historical scattering and present dispersion behavior. In add-on, familial diverseness revealed by phylogeographical attack can track the effects of behavior scheme on population kineticss. Therefore, it seems sensible to say that incorporating single behavior and familial analysis is sufficient for future apprehension of the impact of habitat atomization. This incorporate attack has already started to develop ( Gebremedhin et al. 2009 ) . In decision, even though this integrated attack has started to develop and several attacks including a theoretical theoretical account have emerged, our understanding for population diminution might non be beyond Caughley s declining-population paradigm in the sense of species-specific and individual attack. The chief ground is that elaborate ecological informations of the mark species is indispensable to utilize theoretical accounts or an incorporate attack efficaciously for understanding the impact of habitat atomization, which is a major menace for most species and the agent of diminution. Literature Cited Begon, M. , J.L. Harper, and C.R. Townsend. 1996. Ecology: persons, populations and communities. 3rd edn, Blackwell Science, Cambridge. Bowler, D.E. , and T.G. Benton. 2005. Causes and effects of carnal dispersion schemes: associating single behavior to spacial kineticss. Biological Review 80: 205-225. Caughley, G. 1994. Direction in preservation biological science. Journal of Animal Ecology 62: 215-244. Caughley, G. , and A. Gunn. 1996. Conservation biological science in theory and pattern. Blackwell Science, Cambridge. Delibes, M. , A. Rodriguez, and P. Ferreras. 2000. Action program for the preservation of the Iberian lynx in Europe ( Lynx pardinus ) . Council of Europe Publishing, Strasbourg, France. Eizirik, E. , J.H. Kim, M. Menotti-Raymond, P.G. Crawshaw, S.J. OBrien, and W.E. Johnson. 2001. Phylogeography, population history and preservation genetic sciences of panthers ( Panthera onca, Mammalia, Felidae ) . Molecular Ecology 10: 65-79. Fahrig, L. 2003. Effectss of habitat atomization on biodiversity. Annual Review of Ecological Evolution and Systematics 34: 487-515. Fischer, J. , and D.B. Lindenmayer. 2007. Landscape alteration and habitat atomization: a synthesis. Global Ecology and Biogeography 16: 265-280. Frankham, R. , J.D. Ballou, and D.A. Briscoe. 2002. Introduction to Conservation Genetics. Cambridge University Press, Cambridge. Freeland, J. R. 2005. Molecular Ecology. Willy, UK. Gaona, P. , P. Ferreras, and M. Delibes. 1998. Dynamicss and viability of a metapopulation of the endangered Iberian lynx ( Lynx pardinus ) . Ecological Monographs 68: 349-370. Gebremedhin, B. , G.F. Ficetola, S. Naderi, H.-R.Rezaei, C. Maudet, D. Rioux, G. Luikart, O. Flagstad, W. Thuiller, and P. Taberlet. 2009. Uniting familial and ecological informations to measure the preservation position of the endangered Ethiopian walia ibex. Animal Conservation 12: 89-100. Hanski, I. 1998. Metapopulation kineticss. Nature 396: 41-49. Hanski, I. , and M.E. Gilpin. Editors. 1997. Metapopulation Biology: Ecology, Genetics, and Evolution. Academic Press, London, UK. Harrison, S. , and E. Bruna. 1999. Habitat atomization and large-scale preservation: what do we cognize for certain? ECOGRAPHY 22: 225-232. Heinz, K.S. , C. Wissel, and K. Frank. 2006. The viability of metapopulations: single dispersion behavior affairs. Landscape Ecology 21: 77-89. IUCN ( the International Union for Conservation Nature and Natural Resources ) . 2004. Species Extinction The Facts. Available from: hypertext transfer protocol: //cmsdata.iucn.org/downloads/species_extinction_05_2007.pdf [ Accessed: 8th November 2009 ] IUCN ( the International Union for Conservation Nature and Natural Resources ) . 2009a. The IUCN Red List of Threatened Speciess: Table 1. Numbers of threatened species by major groups of beings ( 1996-2009 ) . IUCN ( the International Union for Conservation Nature and Natural Resources ) . 2009b. The IUCN Red List of Threatened Species Panthera onca. Available from: hypertext transfer protocol: //www.iucnredlist.org/apps/redlist/details/15953/0 [ Accessed: 8th November 2009 ] Nowell, K. , and P. Jackson. 1996. Wildcat wells: Status study and preservation action program. IUCN/SSC Cat Specialist Group, Gland, Switzerland. Palomares, F. , M. Delibes, P. Ferreras, J. M. Fedriani, J. Calzada, and E. Revilla. 2000. Iberian lynx in a disconnected landscape: Predispersal, dispersion, and postdispersal home grounds. Conservation Biology 14: 809-818. Norris, K. 2004. Pull offing threatened species: the ecological tool chest, evolutionary theory and declining-population paradigm. Journal of Applied Ecology 41: 413-426. Rodriguez, A. , and M. Delibes. 1992. Current scope and position of the Iberian lynx Felis pardina Temminck, 1824 in Spain. Biological Conservation 61: 189-196. Waser, P.M. , C. Strobeck, and D. Paetkau. 2001. Estimating interpopulation dispersion rates. Pages 484-497 in J. L. Gittleman, S. M. Funk, D. Macdonald and R. K. Wayne, editors. Carnivore Conservation. Cambridge University Press, Cambridge.

LOU Survey Essay Example | Topics and Well Written Essays - 500 words

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Examining the Role of Parents in Supporting Their Child with Autism in Assignment

Examining the Role of Parents in Supporting Their Child with Autism in Mainstream Education - Assignment Example Thus, it is essential that the children and young individuals diagnosed with autism are provided with necessary supports by their parents, teachers or any other individuals associated with them. This paper deals with examining the role of parents in supporting their child with autism in mainstream education. Explaining Autism Autism can be related with behaviourally defined condition that is caused by various known and unknown biologically centred brain disorders which severely affect the development of brains’ ability to effectively handle information. In other terms, autism is considered as a neurodevelopmental disorder (Zander, 2004). According to the National Institute of Mental Health, â€Å"Autism is a group of developmental brain disorders, collectively called autism spectrum disorder (ASD). The term "spectrum" refers to the wide range of symptoms, skills, and levels of impairment, or disability, that children with ASD can have† (National Institute of Mental Heal th, 2011). The intensity of its symptoms is perceived to be varying on children. Some children are moderately impaired while others may be severely impaired by its symptoms (Fombonne, 2003). The people with autism have been identified to share certain similar symptoms such as highly focused interests, problems with communication, social interaction and repetitive activities (King & Bearman, 2011). Furthermore, it is recognised that there has been a rapid increase in the number of children diagnosed with autism. It has been ascertained that autism has emerged to be more common than it was perceived previously. The recent publications dealing with Autism... This paper stresses that autism is firmly related with collective brain disorder which is known as autism spectrum disorder. Children and young people diagnosed with autism face severe lifelong impacts due to this medical condition. However, the intensity of autism symptoms may vary from one individual to the other. Usually, autism can be related with impairment in communication, imagination and social interaction. In general, it has been identified that autistic children suffer from mental retardation. In this relation, Morton has illustrated three models namely biological, behavioral and cognitive under which autism can be associated and defined. It has been stated that over the last few decades, autism prevalence has dramatically increased in the UK. This report makes a conclusion that the role of parents’ involvement for autistic children in their mainstream educational environment has been perceived to be of great importance. It has been identified that parents in partnership with schools can act effectively in changing the behavior of autistic children and thereby they can assist in improving the life of autistic children and young people. In the recent times, the UK government has initiated several policies in order to seek significant engagement of parents towards the mainstream educational environment of autistic children and young people. The author declares that there have been significant parental support strategies that are taken in order to mitigate the problems and issues related with learning and development of disabled children.

Decision Making, Decision Levels and Types of Problems Term Paper

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Quantitative Applications Essay Example | Topics and Well Written Essays - 2000 words

Quantitative Applications - Essay Example (c) A project plan was constructed and the network was designed for designing, writing and installing a bespoke computer database. The critical path and the shortest time to completion is identified as follows: = Contract negotiation User discussions Review current system Systems analysis (a) Systems analysis (b) Programming Preliminary testing Documentation preparation Implementation Debugging Manual. (d) This project can be controlled by monitoring and controlling the critical activities and reducing lead time on the other activities which do not contribute towards the critical path. The important activities that need monitoring and control may be the Systems analysis, programming, testing, documentation, implementation and debugging. (a) The main advantages of holding an inventory are that losses due to unexpected changes in demand and deliveries from suppliers can be avoided and it is a safety net against backorders. The main disadvantages of holding inventory are the increased holding costs incurred due to higher rental value of the space occupied, higher premiums, the danger of the inventory losing its value or becoming obsolete and the loss of money in opportunity costs. The assumptions made are that the demand rate is known and it is uniform (constant), the ordering cost is constant, quantity discounts do not exist, the production rate is infinite (with no shortages) and the order is received immediately after placing the order. The formula for a simple demand model for the EOQ (Economic Order Quantity) is now given below: Economic Order Quantity, Q = Where, C = fixed cost per order (not per unit, in addition to unit cost) D = annual demand quantity of the product H = annual holding cost per unit (also known as carrying cost) (c) Unit cost = 80 Annual holding cost per unit = 20% per year = 0.20 * 80 = 16 Holding cost per unit per month = 1.33 Fixed cost per order = 140 Demand = 700 /month Therefore, EOQ, Q = 384 units/order (d) If the supplier offers a 5% discount on the product cost if ordered in lots of 1200 units or more, then the advice to the manager is to place the orders once every four months. QUESTION 3 (a) A diagram of a simple and basic EBQ model is shown below (production and consumption model). The assumption here is that rather than the lot arriving instantaneously, the lot is assumed to arrive continuously at a production rate K. This situation arises when a production process feeds the inventory and the process operates at the rate K greater than the demand rate D. According to this model, the Economic Batch Quantity (EBQ), or the Economic Production Quantity (EPQ) is given by Where, K = Setup cost D = Demand rate F = holding cost P = production rate (b) Unit cost of a thermostat = 25 Demand per annum, D = 4000 Production Rate, P = 200 per week = 10400 per annum Setup costs, K = 240 /setup Inventory Holding costs, F = 17.5% of

INDEPENDENT RESEARCH PAPER PROPOSAL Example | Topics and Well Written Essays - 1000 words

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Quantitative Applications Essay Example | Topics and Well Written Essays - 2000 words

Quantitative Applications - Essay Example (c) A project plan was constructed and the network was designed for designing, writing and installing a bespoke computer database. The critical path and the shortest time to completion is identified as follows: = Contract negotiation User discussions Review current system Systems analysis (a) Systems analysis (b) Programming Preliminary testing Documentation preparation Implementation Debugging Manual. (d) This project can be controlled by monitoring and controlling the critical activities and reducing lead time on the other activities which do not contribute towards the critical path. The important activities that need monitoring and control may be the Systems analysis, programming, testing, documentation, implementation and debugging. (a) The main advantages of holding an inventory are that losses due to unexpected changes in demand and deliveries from suppliers can be avoided and it is a safety net against backorders. The main disadvantages of holding inventory are the increased holding costs incurred due to higher rental value of the space occupied, higher premiums, the danger of the inventory losing its value or becoming obsolete and the loss of money in opportunity costs. The assumptions made are that the demand rate is known and it is uniform (constant), the ordering cost is constant, quantity discounts do not exist, the production rate is infinite (with no shortages) and the order is received immediately after placing the order. The formula for a simple demand model for the EOQ (Economic Order Quantity) is now given below: Economic Order Quantity, Q = Where, C = fixed cost per order (not per unit, in addition to unit cost) D = annual demand quantity of the product H = annual holding cost per unit (also known as carrying cost) (c) Unit cost = 80 Annual holding cost per unit = 20% per year = 0.20 * 80 = 16 Holding cost per unit per month = 1.33 Fixed cost per order = 140 Demand = 700 /month Therefore, EOQ, Q = 384 units/order (d) If the supplier offers a 5% discount on the product cost if ordered in lots of 1200 units or more, then the advice to the manager is to place the orders once every four months. QUESTION 3 (a) A diagram of a simple and basic EBQ model is shown below (production and consumption model). The assumption here is that rather than the lot arriving instantaneously, the lot is assumed to arrive continuously at a production rate K. This situation arises when a production process feeds the inventory and the process operates at the rate K greater than the demand rate D. According to this model, the Economic Batch Quantity (EBQ), or the Economic Production Quantity (EPQ) is given by Where, K = Setup cost D = Demand rate F = holding cost P = production rate (b) Unit cost of a thermostat = 25 Demand per annum, D = 4000 Production Rate, P = 200 per week = 10400 per annum Setup costs, K = 240 /setup Inventory Holding costs, F = 17.5% of

Marketing Concepts of Nike Company Essay Example | Topics and Well Written Essays - 250 words - 67

Marketing Concepts of Nike Company - Essay Example Nike Company has been able to increase its market share substantially through product differentiation. It produces a wide a range of sports products and equipment ranging from running shoes, jerseys, shorts, shoes famously known as the Nike Air Max, etc used in a great variety of sporting activities. This includes baseball, tennis, track and field, ice hockey, basketball, soccer, and cricket. The company continuously strives to introduce new products to its shelves to be at a better competitive edge compared to its competitors. Latest additions to their product lines include specially designed shoes for skateboarding, cricket, and basketball. They also design products putting environmental concerns in mind. This has made the company to be one of the environmentally friendly company’s in the world. During the research on the Nike Company, I visited some of the major outlets such as the Niketown store, Nike factory store and the Nike running store to find out the various products offered. This was mainly because of the huge product lines found in the stores. Furthermore, they are the perceived Nike major outlets in the U.S. At the Niketown store, athletes from all the various sports apparel, accessories, footwear, and equipment that are inevitable for them to reach their full potential. The store has incorporated strong archival and multimedia displays of Nike’s most memorable moments and great partnerships. The running and factory store enhances supports and celebrates the culture of running on and off the field. Here, aspiring athletes will definitely find support, footwear, equipment, and sportswear that are necessary for achieving their aspirations.

Kudler Fine Foods & Cardiff Seaside Market Analysis Essay Example for Free

Kudler Fine Foods Cardiff Seaside Market Analysis Essay In this paper I will talk about Kudler Fine Foods and Cardiff Seaside Market and since both the businesses are direct competitors of one another, I would compare and contrast the two businesses in order to analyze the areas where one falls short from the other.   Kudler Fine Foods is a gourmet grocery store that targets the upscale customers for whom time constraint is a big issue as the store enables the customers to buy their desired products at one go. It is based on Southern California and it operates in three locations in San Diego in La Jolla, Del Mar and Encinitas. Kudler Fine Foods was founded by Kathy Kudler in 1998 who felt that traveling all the way out of the town only for the purpose of purchasing grocery items and ingredients used in cooking is tiring and to crater to this problem, she came up with the initiative of one stop shopping. The five main departments that Kudler Fine Foods is divided into are mentioned below. Fresh bakery and pastries Fresh produce Fresh meat and seafood Condiments and packaged foods Cheeses and specialty dairy products One thing that has to be noted about Kudler Fine Foods is that they do not just sell the ingredients that are used by people while cooking meals but they sell home cooked meals as well and this eases the cooking efforts. (University of Phoenix, 2007). Cardiff Seaside Market is one of the biggest competitors of Kudler Fine Foods and it was formed in 1985. It does not just offer top-notch quality products to the customers but it also provides them with excellent services. It is a family owned and operated business and the management promises to create excellence in every department. Cardiff Seaside Market has a chain of stores that offers a variety of items that includes food items and they also sell other things such as floral items and gifts. The items and services that Cardiff Seaside Market offers to its customers are mentioned below. (Cardiff Seaside Market, n.d.). 1.  Ã‚  Ã‚  Ã‚  Ã‚   Catering 2.  Ã‚  Ã‚  Ã‚  Ã‚   Cheese 3.  Ã‚  Ã‚  Ã‚  Ã‚   Cuisine and bakery 4.  Ã‚  Ã‚  Ã‚  Ã‚   Floral and gifts 5.  Ã‚  Ã‚  Ã‚  Ã‚   Meat and sea food 6.  Ã‚  Ã‚  Ã‚  Ã‚   Produce 7.  Ã‚  Ã‚  Ã‚  Ã‚   Wine 8.  Ã‚  Ã‚  Ã‚  Ã‚   Gluten free products When we compare the home pages of the websites of both the businesses, it is much evident that the offerings of Cardiff Seaside Market outnumber that of Kudler Fine Foods. Both the businesses offer the customers to buy cheese and dairy products, cuisine and bakery items, meat and sea food, wine and produce. However, Cardiff Seaside Market also offers catering services and gluten free products and free healthy recipes. Cardiff Seaside Market is a family oriented business while Kudler Fine Foods was founded by a lady named Kathy Kudler who realized that travelling to the town to buy kitchen items was tiring. Further talking about the home page, I would say that since Kudler Fine Foods is owned by a lady, not much innovations and new strategies are being used to improve the business operations but Cardiff Seaside Market offers special food items on daily basis and they have also given their weekly special. Besides this, the reward card of Cardiff Seaside Market offers the customers the opportunity to earn rewards up to 3%. Complimentary Healthy Grocery Store Tours are also offered by Cardiff Seaside Market where the customers get to know about all kinds of information related to nutrition. Since the expert has studied dietary theories and clinical aspects of health and nutrition, the customers can get to know about their queries and about the way they can live healthier lives. Moreover, since the programs offered by them are uniquely tailored according to the preferences of the customers, all the health concerns of the individuals are well taken care of. (The Whole Journey, n.d.). Further talking about the sub sections of the websites of both the businesses, they are divided into different parts according to their offerings in which the details of the offerings are mentioned. (Hisrich, Peters Shepherd, 2006). The website of Kudler Fine Foods is not available for access to every individual and when you search for it on Google; we are not able to get any such link. However, people can have access to the website through University of Phoenix but they need a username and password for that. Therefore, access to the website of Kudler Fine Foods is not easy as it is not public but the website access of Cardiff Seaside Market is very easy and convenient as it can be easily found while browsing on the Internet. As I already mentioned about the website access, I would say that the search ability of Cardiff Seaside Market is very easy but in the case of Kudler Fine Foods, everyone cannot have access to the website. Further talking about the layout of the websites, Kudler Fine Foods has a very simple website and everything mentioned on the website can be easily found and is easy to read and understand. Same is the case with Cardiff Seaside Market is but they have added some more things other than the basics i.e. their offerings. These new additions that Cardiff Seaside Market has made include the weekly specials, soups of the day and recipes. The graphics of both the websites are fine but the pictures used by Cardiff Seaside Market are not too catchy and so they must be replaced with more lively pictures while Kudler Fine Foods must add some more pictures to keep the interest of the customers. The navigation of the websites is fine and one is easily able to browse the entire website. Although the product display at Cardiff Seaside Market is fine but they should add some more pictures to make them stand out but in the case of Kudler Fine Foods, the website has very less pictures because of which it is a bit boring. The site administration of Kudler Fine Foods is done by Apollo Group and it is being done apart from the other changes that have to be made. On the website of Kudler Fine Foods, there is no option for the customers to pay online but Cardiff Seaside market offers a payment solution to the customers and the customers can order online and they can either pick up their delivery or they can get their orders delivered to their desired address. Once the customers select their desired option, they can choose their pick up date and they also have the facility of ordering seven days before they actually need to collect the order or to get the order delivered. Lastly, the customers can also choose the time at which they find it feasible for them to pick the order or to get it delivered. Reference Cardiff Seaside Market. (n.d.). How May We Serve You? May 12th, 2010.   Retrieved from:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://seasidemarket.com/ Hisrich, R., Peters, M. Shepherd, D. (2006). Entrepreneurship. 7th Edn. McGraw-Hill/Irwin. The Whole Journey. (n.d.). Holistic nutrition and wellness. May 12th, 2010.   Retrieved from:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.thewholejourney.com/ University of Phoenix. (2007). Kudler Fine Foods.   May 12th, 2010.   Retrieved from:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Internet/Index.htm

UK grocery market

UK grocery market ‘‘Co-Operative Foods Market Segmentation and Brand Positioning Grocery Market Overview Market Structure The Co-Operative Group The Co-operative Foods Segmentation Market Segmentation Consumer Market Segmentation Target Marketing Co-Ops Target Market Brand Positioning Marketing Mix (4Ps) Co-Ops Brand Positioning Co-Ops Brand Strategy 4 4 4 4 5 5 5 6 6 6 6 7 7 8 9 10 Executive Summary The Co-Operative group is in UK market for over 150 years and operates across the food, travel, funeral, pharmacy and banking and insurance sectors. It has 4.5 million members and around 5,300 retail outlets. This report provides an analysis and evaluation of the strategy adopted by Co-Op in order to target the consumers and market. It also explores the brand positioning of Co-Op in the grocery retail market in accordance with the consumer demands. In order to do this analysis market segmentation framework is used to separate the target market into groups and by keeping the Co-Ops ethical and fairtrade principles in mind. Brand positioning strategies adopted by the Co-Op food were identified by using the marketing mix framework (4Ps). It is found that Co-Op is having intense pressure from its rival Tesco and Sainsburys who are growing rapidly into the convenience retailing. Although Co-Ops profits are gone up as compared to recent years but there is still room for improvement. 1.0 Grocery Market Overview 1.1 Market Structure The UK grocery market is mainly dominated by the big fours who have acquired almost 64% of the market share and of which Tesco is holding the 30% of the market share (Mintel 2009) and it also shows the oligopolistic nature of the market. The grocery market players have divided their customers into two groups: primary shoppers and top-up shoppers , and according to Mintel (2009) the primary shopping is dominated by big fours (Tesco, Sainsburys, Asda and Morrisons) plus Waitrose who are sharing 80% of the market share. The UK is through its worst ever recession which has also affected the grocery retailers and lead to change their strategies. According to Keynote (2009) the ‘hard discount strategy was adopted by most retailers in last two years which was quite successful. Another strategy adopted by the supermarket retailers is to diversify their chains in rural areas in form of convenience stores in order to targets people who have a little access to supermarkets (Mintel 2009). 1.2 The Co-Operative Group This is UK base co-operative established in 1863 and it is quite diversified organization which mainly operates through its two divisions: trading and financial services. The Co-Operative group is well known for its ethical nature and fair trade principles which reflects within its organisation and differentiates it from its competitors. The Co-operative Group operates across the food, travel, funeral, pharmacy and banking and insurance sectors. It has 4.5 million members and around 5,300 retail outlets 1.3 The Co-Operative Foods The Co-OP food operated in UK through its 2223 food stores which can be found in two formats: convenience stores and small/ medium sized supermarkets (Data monitor 2008) The Co-Op food lies on the 5th place in grocery retail market with 8% shares, thanks to its merger with Somerfield in July 2008 (Mintel 2008). The Co-Op used to be the UKs largest grocery retailer in 1960s and through Somerfield acquisition it will be able gain this position again in neighbourhood market. According to the Telegraph (2009) Peter Marks, chief executive of the Co-op said that: ‘‘the move from the big four UK retailers Tesco, Asda, Sainsburysand Morrisons- to a big five including the Co-op will further boost competition for UK consumers. The Co-Op targets its consumers through its ethical and fare trade approach which is the main emphasis of the Co-Op group as stated above. The key strategy adopted by Co-Op is ‘be local act local but in recent years they are having intense competition from Tesco and Sainsburys who are extended their business in convenience sector and grow rapidly. 2.0 Segmentation According to Jobber (2004) the ways in which individuals and organisations with similar characteristics were put together that have significant implications for the determination of market strategy is called market segmentation. 2.1 Market Segmentation Each buyer can act as a potential separate market due to its unique demands and needs (Kotler 2005). It depends on companies to either follow this approach or not, companies can practise no segmentation (mass marketing), complete segmentation (micromarketing) or something in between (niche marketing) according to Kotler (2005) The Co-Op food is following the micromarketing approach rather mass marketing which has its own drawbacks. Kotler (2005) says that the micromarketing is a way of tailoring products to suit individuals according to their taste and needs. Through these criteria (Co-Op) it is targeting the local market by keeping them in convenient locations and addressing the key ethical issues. Although with the merger with Somerfield in July 2008 (Mintel 2008) they got some medium sized super market in their camp but the main focus is still the ‘c-store format. 2.2 Consumer Market Segmentation As Kotler (2005) stated that there is no single way to segment a consumer market. A marketer has to try different segmentation variable either alone or in combinations. These segments can be divided into four groups: * Behavioural Segmentation * Psychographic Segmentation * Geographic Segmentation * Demographic Segmentation The Co-Op is mainly targeting the behavioural and psychographic consumer segments. Through psychographic approach it is targeting the consumer on the basis of their social class, lifestyle as well as their personality through its ethical and organic food products. On the other hand through behavioural segmentation it is targeting peoples loyalty, their usage rate and attitude towards its product range. 3.0 Target Marketing Choosing a specific segment to serve in a market is called target marketing (Jobber 2004), also firms need to segment the market and target that segment in order to work effectively. 3.1 Co-Ops Target Market The segmentation strategy is been adopted by the Co-Op Food in order to remain competitive in the market. The Co-Ops target market is given below: * Neighbourhood market * Ethical market * Fair trade market * Top-up shoppers These above mentioned areas are the key segments targeted by the Co-Op, as it mainly operates in c-store format and it emphasis on providing fresh food products by targeting the local market and by keeping its ethical dilemma and fairtrade principles in mind. There is another important segment it targets is top-up shopping market, through this area Co-Op gets the opportunity to gain customer and introduce them to their ethical principles. 4.0 Brand Positioning 4.1 Marketing Mix (4Ps) The marketing mix model which is also known as 4Ps is used as a tool by marketer in order to implement the market strategy. The 4Ps are: * Product * Price * Place * Promotion Product: Co-Ops product offering is pretty simple, it has fairtrade products, organic products and also simply range which targets almost all segments of the market on the basis of quality and ethics. According to Mintel (2009) the most of the supermarkets have the good-better-best product range but Co-Op is so far concentrating on the better and best product range. Few of the key brand product offered by Co-Op are mentioned in table2. Price: At Co-Op the price is a big issue at Co-Op which can be expected at a convenience store but its their ethical stance which keeps the prices high too. But in order to remain competitive Co-Op offers range of discounted products and through its loyalty cards it gives an opportunity to get points against spending which can be used for further shopping at store. Place: This is the most important part of the strategy adopted by Co-Op through locating its stores at convenient and accessible places. As reported by Mintel (2009) the first criteria by C-store shopper is the location rather than price. Due to its convenient placement of stores Co-Op provides child friendly and time friendly environment right in the heart of community for its customers who find out of town shopping time consuming and stressful. Promotion: The current slogan by Co-Op is ‘Good with food. Other initiatives include the ‘Green dot scheme, highlighting healthy products. Mainly Co-Op promote its brands through local radio and TV and also by donating in local community projects 4.2 Co-Ops brand positioning According to Mintel (2009) the key rule followed by the Co-Op is getting into the market with bigger brand prospective which weve seen by the acquisition of Somerfield. Through this merger, Co-Ops gone bigger but still theyve opted to remain in the heart of local community by acting as local convenience store. And this message is conveyed by the Somerfields brand message ‘Britains favourite local grocer. 4.3 Co-Ops Brand Strategy The Co-operative Group has adopted strong brand strategy in order to sustain the market shares. As stated by Mintel (2009) its brands lie on the basis of * ethical credentials * environmental issues * local sourcing * Fairtrade. This is underlined by Mintels consumer research, with the Co-ops customers the most likely to buy locally sourced and Fairtrade items. In order to become a responsible retailer Co-Op launched it Ethical Food Policy which resulted because of good response from its 250,000 members. As result Co-op switched all of its premium meat products with RSPCA Freedom-food label (Mintel 2008). Simply value brand is also a replacement for every range and actually it is a Somerfield brand 5.0 Conclusion Although Co-Op operates through its large number of small stores by targeting different location and consumer groups but the average foot fall in some of stores is relatively less (Mintel 2008). As it is facing intense pressure from supermarkets in order keep the prices at a competitive level which is quite difficult as it is operating on such a large scale and operating cost are high. The main problem is that Co-Op is not seen as a shopping destination for majority of consumers and they treat it is as top-up store which nearby and available most of the time. A recent study by Mintel shows that only a significant percentage of people take ethical issues seriously while they shop. For them fairtrade and organic food are just another premium line on the shelf and the price factor restrict them from buying. Mintel (2009) shows an improvement in fairtrade sale but it seems organic products are struggling to keep up sales target during recession. It is clear that Co-Op is facing intense pressure from its rivals but it has improved a lot through merger and rebranding strategy. Its profits are record high as compared to last 10 years. More and more people are getting awareness of ethical approach adopted by Co-Op and it shows the significance of Co-operative food in the intense market environment. 6.0 References * Data Monitor (2008), Company Profile: Co-operative Group Limited, June 2008, London: Data Monitor. * Jobber, D. (2004), Principles and practice of marketing, 4th Edition, Berkshire: McGraw-Hill Education. * Hall, J. (2008), Co-op swoops on Somerfield in  £1.56bn deal, Telegraph.co.uk, 16th July. * Kotler, C. (2005), Principles of marketing, 5th Edition, Essex: Pearson Education Ltd. * Keynote (2009), Market review Food Catering, Jan 2009, 19th Edition, Keynote Publishing Ltd * Mintel (2008), Mintel market report- Food retailing, November 2008, London: Mintel. * Mintel (2009), Mintel market report- Convenience retailing, September 2009, London: Mintel. * Mintel (2009), Mintel market report- Food retailing, November 2009, London: Mintel. [http://academic.mintel.com/sinatra/oxygen_academic/search_results/show/display/id=395621/display/id=496165/display/id=496171#atom2] accessed 10/12/09 * Mintel (2009), Mintel market report- Food retailing, November 2009, London: Mintel. [http://academic.mintel.com/sinatra/oxygen_academic//display/id=395621/display/id=496166] accessed 05/12/2009

Why AFI is the best band :: Music Performing Artists Persuasive Essays

"A Fire Inside, to me, means these three other guys who drink all the soymilk backstage before I get a damn drop of it." Jade Puget, the guitarist for AFI, jokes. AFI is the greatest band. Of course, the music is also great. Those factors are topped, though, by the hardcore dedication of their fans. AFI is composed of Davey Havok ? vocals, Jade Puget ? guitar, Adam Carson ? drums, and Hunter Burgan playing bass. Davey and Jade are both very funny and often make stupid statements and inside jokes that only a true fan would understand. ?Davey doesn?t watch the damn road when he?s driving.? Jade commented once. ?I?m sure if we crashed he would be fine and I would end up embedded in a tree. If her ever kills me with his driving, though, I?m gonna come back as a squirrel and run up his pant leg.? The band often references homosexuality in their quotes, but none of them are gay. The band gets along well, and gets along with their fans. AFI has released seven full-length albums, along with a number of EPs. Their music changes with every CD, sometimes drastically. The shift from their 2000 album ?The Art of Drowning? to their 2003 ?Sing the Sorrow? took the band in a completely different musical direction. Their style changed from old-school punk to more of a horrorpunk ? electrogoth sound. No matter what they decide to do with their music, though, they are extremely talented musicians and have never produced a bad album. What keeps AFI going the most, however, is the loyalty of its fans. The league of the followers that they have established is known as The Despair Faction. In the song ?Miss Murder?, The Despair Faction provides backing vocals. Hundreds of fans were invited to chant the ?hey? in the background of the chorus. AFI loves its fans, and even let some of them have a segment in their ?I Heard A Voice? DVD. They get to actively participate in the band?s music. Being an AFI fan is the greatest thing in the world.

Why did Virgil Want to Burn The Aeneid? :: History Historical Papers

Why did Virgil Want to Burn The Aeneid? Publius Vergilis Maro, known to us as Virgil, was born Oct 15, 70 BC in Northern Italy. Octavius, who had always been a friend of Virgil, became Emperor in 27 BC, adopting the name of Augustus. He made Virgil in a sense, a court poet, "although [Virgil] always retained his independence of thought and expression" (Milch 7). However it was the Emperor's initial idea, and not Virgil's own, for him to write the Aeneid. Virgil accepted the project although he later wrote that "he thought he must have been just about mad to attempt the task" (Quinn 73). In the end, after working on the project for eleven years, Virgil thought he had failed in the attempt. He planned a three year trip to Greece and Asia to try to fix what he thought was wrong with the Aeneid. But he died before he could finish, and on his deathbed Virgil asked for the manuscript to be burned. It is puzzling that the author of such a masterpiece, hailed by many as the best piece of literature ever written, and certainly one of the most influential, could look upon his work this way. Not just that it hadn't lived up to his expectations, but that it was bad enough that it should be burned. It doesn't seem to me that Virgil would have asked this simply because he didn't want people to read his work unless it was perfect. He must have thought that there was something actually dangerous about the Aeneid in its present form. In order to try to guess why Virgil believed the Aeneid to be such a failure, it is important to first be familiar with what Virgil was trying to accomplish with the story. Augustus wanted it to be an epic which glorified Rome and ultimately himself. Virgil himself had a passion for Italy and the peace, order, and security that could come as a result of the Augustan age. He had grown up in the midst of civil war and experienced first hand the pain and suffering that it caused. Uniting all Italy under one rule would put an end to civil war and this was Augustus' plan. So in that sense Virgil shared Augustus' vision and was an ideal choice to write the epic. But Virgil also had a deep hatred for all wars and battles, a sentiment which is hinted at in the text of the Aeneid many times.

Ethical dilemmas can international psychologists

The list below though not exhaustive but have been potential dilemmas that international psychologists ace during the execution Of their services in a culturally diverse population: Linguistic competencies- A case in point of such a situation is where immigrants travel in host community and want to use the health opportunities of that community. The medium of exchange for the host community is mainly English and say the immigrant is from a Chinese background.The children of most immigrants tend to adjust quickly in terms of linguistic abilities and therefore are most often interpreters for their parents. A parent of such cultural background seeking mental health services ill rely on the children to interpret for them. The dilemma here is the international psychologist is bound by law not to expose a patient's sensitive document to a third party and also how can the international psychologist ascertained that the patient clearly understood the informed consent interpreted by the child .The steps taken in such a scenario is the need for bilingual staff to facilitate the care of culturally diverse patients (Congress, 2004). Practitioners legal obligation versus workplace policies- Davidson, (201 0, up. 70) reported that workers within the social services will be unfrosted by the dilemma between acting in the ethical best interest of direct service recipients and acting according to the law.For instance, an international psychologist working with an organization in a culture where children or minors work to fend living for their parents will be faced with a dilemma as to whether he is legally obligated to report this illegal activities of the organization or has an obligation to the organization to report. Using individual participants to represent the whole population- In his voice thread, Dry. Larsen (2014) noted that most hypothesis used in testing cross cultural research uses individual participants as a unit of analysis to aggregate an overall score for each cu lture.We are cautioned by the video on cross cultural competence that when working with culturally diverse population, we should delve into the demographics and composition of the group so that at the end all benefits and risk should be proportionately distributed. The ethical issue that arises when we stereotype or generalize the attribute of one culture to encompass the whole is that relationships among the measured rabbles in one culture will not necessarily translate to the same relationship in another culture.

How Our Culture Glorifies One Sex Over the Other in Dating Essay

In his musings â€Å"A Note on Vulnerability and Responsibility†, Hugo Schywyzer comments, â€Å"Men, it seems, can’t distinguish being wanted as a partner and being needed as a protector and provider. † Women have always been held in high regard when it comes to dating. This is because women, through time, have always been viewed as weak and in need of protection. This view has carried over to our new era of woman empowerment and independence. These views have slowly changed over the decades though and beginning in the 1960’s, women have slowly evolved into an equal partnership with men. These days, women and men earn their place in their relationships. The glorification is no longer automatic even while you are simply dating one another. Men have traditionally held the more responsible role of being mature and more understanding in a relationship. These days though, maturity and respect in a relationship are considered a two-way street where a dating couple would rather find a common middle ground rather than the man letting the woman have her way in the relationship. Although a woman’s decision is still glorified in terms in dating, women today tend to use their prerogative to find an outlet that they both will enjoy. It is no longer just a woman who must enjoy a date these days and the women prefer it that way. Although, the continually evolving area of dating has proven that women do not necessarily have to date. It is perfectly acceptable for women to opt for independence and remain single. Women no longer like being placed on a pedestal where men seemingly glorify them for the sake of their egos. Women no longer respond in a resigned manner to sexist treatment. Women will no longer accept that she is inferior and, judged to be mentally inferior to the male. Women feel respected these days when a man listens to what she has to say and considers her suggestions. Men seem to prefer a woman who shares her thoughts because the responsibility for dating enjoyment and relationship building no longer falls squarely on the man’s shoulders. Consider my personal situation as an example. I work in the Armed Services and yet it does not affect my relationship with men. Instead of being threatened by my position, which used to be solely a man’s job, most men who know me admire me for my courage and sense of duty and responsibility. These are traits that I carry over into my personal relationships that produces a smooth flowing and open line of communication and understanding with my partner. Since we both have input into how to improve our relationship, we have built a strong bond that cannot be questioned and need not be doubted. We are equals and partners in everything we do. These days, a man is no longer relegated to the protector and provider role. This evens out the responsibility in a relationship and allows the woman to ask her man to treat her as an equal while still being vulnerable and in need of protection. It can be said that men now treat women as their equal in every way even with the limitations set in place not by man, but by Mother Nature herself. Our culture no longer dictates that we glorify one sex over the other when it comes to dating. A woman no longer needs to pretend to be vulnerable and like a porcelain doll just to make the man feel strong. Men now get their glorification by living up to their commitments and vows in a relationship. Glorification of one sex over the other is no longer the norm. The bible lectures women to be submissive to their husband, that has not been the case for decades now. These days, women have the right to say no if she feels a situation is not right for her. Men can no longer assume for example, that when he says he is moving to another state, his girlfriend or wife will automatically go with him. Women these days have more things to consider like their jobs, family, friends — unlike before when she was simply a stay at home person who was expected to do a man’s bidding. M These days, a woman’s opinion is recognized as needed and therefore must be considered. Dating these days are based on totally new sets of rules based on woman empowerment and independence. Certain sports like soccer, golf, tennis, and basketball now have equivalent female leagues. While activities such as rock climbing, handy work around the house, and car repairs, which used to be the sole realm of men have seen a fair share of women accomplishing the same tasks without the hindrances one may have ordinarily expected. Responsibility of making a relationship, or even just a simple date, work is now a shared task that no longer glorifies or spotlights one sex over the other. This I further reinforced by the mass media of today with shows such as Sex at the City, Friends, Grey’s Anatomy, and Alias. All the women on these shows equal their male counterparts in every way. The barriers of social enjoyment have been torn down by these shows and empowered women to become an active participant in choosing their life mate. These shows encourage woman to take the initiative for dating or any other companionship activity provided that she is comfortable doing so. It is okay for a woman to be aggressive to a certain degree. A woman asking a man out on a date is no longer frowned upon since men can sometimes be just as shy as the woman when asking for a date. It is okay for a woman to change her own flat tire. It is no longer an issue if a woman has more intellectual know how than men. Women like these gain the respect of the significant other who glorify the woman who earned the right to be treated equally and not because tradition and society has dictated it to be that way. Society now dictates the women prove themselves if they want to be respected. Women have proven it many times over. Women are now leading and formidable figures in the fields that were exclusively for men in the past such as politics (Hillary Clinton – senator), and business (Oprah Winfrey – Mass Media). Outline of † How Our Culture Glorifies One Sex over the Other in Dating† Lead-in – There is a belief that our culture glorifies one sex over the other when it comes to dating. Thesis – â€Å"These days our culture no longer glorifies one sex over the other in dating because all responsibilities and tasks are now a shared effort on the part of the man and woman. † Conclusion: Be it a male or female, the dating couple want to earn the respect of their partner and earn the respect and glorification that is accorded to them as a productive significant other in the dating relationship. Works Cited: Hugo Schwyzer. November 03, 2005 A Note On Vulnerability and Responsibility. Retrieved January 4, 2007 from http://hugoboy. typepad. com/hugo_schwyzer/2005/11/on_a_more_serio. html